What is desktop publishing?
Updated: Jul 26, 2021
You may be wondering if you need desktop publishing services, but you're not sure what exactly that is. Excellent question!
Wikipedia defines it as:
"Desktop publishing (DTP) is the creation of documents using page layout software on a personal ("desktop") computer. It was first used almost exclusively for print publications, but now it also assists in the creation of various forms of online content. Desktop publishing software can generate layouts and produce typographic-quality text and images comparable to traditional typography and printing."
What that means to you and me is that you may want a professional document such as a sales brochure, postcard, operation instructions, or product catalog, and I can create that for you. You provide the content such as text and images, and I put those together on one or more pages, suited to your target audience, using any corporate identity your business may have, in a format ideal for your end use. Your end use could be an online post or email distribution in an easy-to-navigate PDF, or it may be a professionally-printed literature handout piece, or it might be a large-format sign or banner.
Elements considered in creating the DTP file can include color space, font embedding, image resolution, final file size, and print margins on top of legibility and visual presentation. I use Adobe Creative Cloud software to ensure your file meets the specification of your needs.
For example, you may have purchased ad space in a print publication and created your ad in Microsoft Word, but when you submitted the art, the publication rejected it. Specific software and file formats are required for documents that print on a press so that your file prints the way you intend it. This is where desktop publishing comes in. Send me your Word document and I'll create a print-ready file using the publication's specifications. If you are advertising in multiple publications, they'll all have slightly different specs, and I can create versions of that advertisement for each. Your message will be professionally presented everywhere!